General Secretary appointed to IEPA


August 8, 2012.

The Irish Educational Publishers’ Association (IEPA) has appointed former journalist Cliodhna O’Donoghue as its General Secretary. The IEPA is a trade association that represents the majority of Irish educational publishers who provide high-quality, curriculum-based, content in support of best educational experience and outcomes in Ireland.

The General Secretary will play a key role in driving the IEPA's agenda for a more efficient roll out of new curricula, lobby for the removal of VAT on eBooks and work towards the standardization of eBook platforms though engaging with all relevant stakeholders including the Department of Education and Skills, National Council for Curriculum and Assessment, National Parents' Council, Teachers Unions and Student Bodies as well as Barnardos, St. Vincent de Paul and other charity organizations.

The IEPA also launches its new website www.iepa.ie which is informative, user-friendly and contains links to all member sites. The Home and About IEPA pages provide information on the industry while the News and Events pages contains the results of the IEPA members' survey which was carried out in late June 2012. This section will also contain regular reports on the IEPA's activities and engagement with stakeholders.

"We have a very ambitious programme, one of the key drivers being to protect the disadvantaged and facilitate the reduction in the cost of textbooks for parents and schools, while ensuring attractive, high-quality, educational resources are made available,” said Danny McCarthy, Chairman IEPA.

"To this end, IEPA member firms have invested in and developed new ways of making content available to students and, in many cases, provide increasingly extensive digital and other resource materials at no additional cost. Irish book prices also compare favorably when benchmarked against the world’s leading educational publishers, including Pearson and Hodder Education."

Further to a meeting with the Minister for Education last year, the IEPA has also committed to retaining members' significant traditional discount to schools for bulk buying* while continuing to freeze prices at 2009 levels, despite the 25% increase in global paper costs. The IEPA Code of Practice also ensures no revision of text books for four years and a commitment to minimum six year availability of editions.

Cliodhna O'Donoghue has over 25 years experience in journalism, mainly with the Irish Independent where she was Property Editor from 1989 to 2007. She has also been involved in television and radio journalism as well as lecturing and advising on public relations matters.

*Individual member’s price, discounts, trade terms etc. are not under the remit of the IEPA in strict adherence with Competition Law, but traditionally member firms have given between 12.5% and 20% discounts for schools buying in bulk.

Further information:

Cliodhna O’Donoghue 086-2490813 cliodhna.odonoghue@gmail.com